Today, more and more people prefer to shop online. So, the demand for eCommerce stores has increased a lot. More businesses are investing in setting up their eCommerce stores to facilitate online sales. However, having an eCommerce store is not sufficient. You need to promote your store and drive traffic. 

While there are several ways to promote your eCommerce project and drive more sales, email marketing stands out. It is one of the most effective marketing channels that allows you to connect with more audiences and ensure greater sales. In order to enjoy the benefits, setting up email marketing for your eCommerce project is vital.

Are you wondering how to set up email marketing? In that case, here are the steps you need to follow. Let’s take a look!

1. Outline a Marketing Plan

Before you start setting up email marketing for your eCommerce project, the very first step is to prepare a plan. An email marketing plan ensures that you do not have to stop midway and have a roadmap of the entire process. In your plan, be sure to mention the core goal that you want to achieve through email marketing. 

Is it to grow brand awareness or drive more traffic for your eCommerce project? Your goal can also be to increase the sales of your eCommerce store. While outlining the marketing plan, make sure you also include the budget you want to invest in email marketing. Apart from these, assign email marketing to a specific person from your marketing team. 

2. Build a Quality Email List

Once you have created your email marketing plan, the next step is to build an email list. To send emails to customers, having an email list is important. The email list will consist of the emails of all the customers and prospects who have agreed to get emails from you. 

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Building an email list may seem to be a tough task. However, there are different ways in which you can build an email list easily. Some of the best ways are including a sign-up form on your website, offering promotions and discounts to subscribers, and more.

3. Select an Email Marketing Service

Doing email marketing without a service provider or a tool can be quite challenging. If you want to make email marketing simpler and quicker, then opting for an email marketing service is vital. There are a number of services available. On the basis of your requirement and budget, you can select the right service. 

To know more about the services here is useful information for your business that can increase your income. With the use of the tools and services, setting up email marketing, automating tasks, and measuring outcomes become quite easy. Moreover, it can also help in building better relationships with your target customers.

4. Create an Email Template

Now that you have selected the email marketing tool or service, the next thing to focus on is the actual email. When it comes to creating emails, the first thing to consider is the layout. Make sure to design an email template that is relatable to your customers and represents your brand the best. 

Try using the well-designed template every time you send an email. It can ensure consistency. You can opt to start with a very basic yet professional design. However, you can also choose sophisticated designs that help captivate the attention of the recipients better. In case you want to save time, you can easily create the template using email marketing tools.

5. Write a Catchy Subject Line

Once you are done with the layout of the email, the next thing to focus on is the subject line. About 47% of individuals decide whether to open an email or not on the basis of the subject line. That shows the importance of crafting a catchy subject line. If your subject line is not interesting, your customers may not open the mail and read the content. To grab the attention of your audience, an interesting subject line is a must. Think of using powerful words that can evoke emotions among the recipients. 

6. Personalize the Email

Sending irrelevant emails may increase the chances of your emails landing in the spam folder of the users. To avoid such a situation, crafting relevant and personalized emails is important. For this, you can consider segmenting your target audience first. 

You can segment your subscribers on the basis of their demographics, preferences, buying behavior, and more. In addition to custom and relevant content, you can also add a personal touch to your email. You can do so by starting the email by mentioning the recipient’s name. It helps in making your customers feel valued and special. 

7. Add Images and Graphics

Emails that are full of plain paragraphs may be boring for the recipients. They may feel uninterested in reading the email completely. To spark interest among your customers and prospects, try adding images and GIFs to the email. It can help in breaking the monotonousness of the paragraphs in the email and make them more interesting. However, be sure not to add too many images as it can limit the email from conveying the intended message. 

8. Include a Call-to-Action

When creating emails, make sure not to forget to add a call-to-action. Having a CTA in the email will ensure that the recipients will take the desired action. To make your CTA compelling and attractive, try using strong words. Also, place the call-to-action in such a way that it is clearly visible to the customers. While you can always use the standard call-to-actions, opt for a unique one to stand out.

9. Launch the Email Marketing Campaign

Now that you are ready with your email, the final step is to launch your email marketing campaign. Try to launch one campaign at a time. It will allow you to effectively test your campaign and find out what works well for your brand. You can also easily make the necessary changes and boost the success of your marketing campaign.


Setting up an email marketing campaign for your eCommerce project is not difficult. All you need to do is follow the right steps. Now that you have an idea of all the steps involved, it is time to start working on your email marketing campaign.